Questions
Straight answers
Can't find yours? Ask us on the discovery call, or email us.
The basics
What exactly is it?
An AI assistant you message on WhatsApp, Telegram or email, set up around how you work. Ask it anything, and we set up your most repetitive jobs properly, then look after it every day.
Do I need to know what I want it to do?
No. Most people don't, and that's what discovery is for. Take the free assessment online or book a call, and we'll show you which repetitive tasks are worth handing over first.
Do I need technical staff?
No. If you can use WhatsApp, you can use this. We handle everything behind the scenes.
Why not just use ChatGPT or similar?
They're good tools, but they start with a blank box: you work out what to use them for, connect them and fix them yourself. We start with your work, connect it to your email, WhatsApp and files with approval rules, and look after it. We're also not tied to one AI company, and what your assistant learns stays yours. There's a full comparison on our Why us page.
Can it be just for me, not my company?
Yes. Many clients start with a personal assistant for their own email, diary, travel and admin, then add their team later.
How long until it's working?
Two weeks from kickoff to live on your first task, on Assistant or AI Employee. We build in the first week and you use it on your real work in the second, then it keeps running. AI Employee then adds a new job every two weeks. Custom setups are scoped with you.
Discovery and getting started
Can I skip the call?
Yes. Take the free assessment online, then start straight away: choose your plan, pay the set-up fee online and pick a kickoff time. We'll still talk at kickoff.
What is the time map?
A short list of your repetitive tasks: how often each happens, the hours it takes and whether we'd hand it to an assistant. It's yours to keep.
What happens after I pay the set-up fee?
You pick a kickoff time straight away. At kickoff we agree your first task, one goal to measure, such as every enquiry answered within five minutes, and your approval rules. We send your Order Form to sign, and your monthly fee starts when the assistant goes live.
Can I get my set-up fee back?
Yes, in full, any time before kickoff. Once kickoff has happened the setup work has started, so it isn't refundable, but anything we've built stays in your accounts.
Cost
What does it cost?
Assistant is AED 4.5k a month plus AED 7.5k set-up, with a 3-month minimum. AI Employee is AED 15k a month plus AED 25k set-up, with a 6-month minimum. Custom starts at AED 30k a month. Pay for a year up front and we take half off the set-up fee. Prices exclude VAT.
Why is there a monthly fee?
Because an assistant isn't a one-off install. Every month we monitor it around the clock, apply security updates, renew expired connections, back it up, test and roll out better AI models, tune its wording and rules, set up new workflows, and answer your questions. Without that, it gradually stops working as the tools around it change. The pricing page shows everything it covers.
What is the founding-client offer?
Our first five clients on Assistant or AI Employee get 30% off the monthly fee for their first six months. In return, once the assistant is working, you agree to a short case study and to be a reference. Set-up is priced as normal. Places go in the order clients sign.
Are there any other costs?
AI usage is billed at cost to an account in your name, with a monthly cap we agree, so you always see exactly what it costs. A few services in your name, such as WhatsApp Business, have small fees of their own.
Can I add more later?
Yes. Add another job to Assistant at any time, or move up to AI Employee and we keep working down your time map.
Safety and your data
Who owns the accounts?
You do. Email, WhatsApp Business and AI accounts are opened in your company's name. If you leave, everything stays with you and we remove our access.
Can it do something I didn't approve?
It asks before sending, sharing or deleting anything important, and it never makes payments. You can pause it at any time.
Is my data used to train AI?
No. We use business AI services that don't train on your data, and every client is kept completely separate.
Can my data stay in the UAE?
Yes, on our Custom plan. We can host the assistant's computer, memory, files and records in UAE data centres and use AI processing in the UAE, or run open AI models on hardware in your own office so nothing leaves your network. A hybrid setup keeps sensitive work on a private model and uses the leading cloud models for everything else. The pricing page compares the options.
We're regulated. Can you help?
Yes, through our Custom plan: UAE-hosted or fully private AI, a written mandate for the assistant, a full record of every action and controls mapped to your regulator's rules.
All the power of AI, without the pain of setting it up
We do the setup, the connections and the upkeep. You just message it. Start with the free 3-minute assessment or a free call.