Legal
Privacy Policy
We collect only what we need to reply to you, prepare your time map, book calls, take payment and run the service. We don't sell your data or use it to train AI models.
Who we are
Handled is a trading name of [Company legal name], licence [licence number and issuing authority], of [registered address], Abu Dhabi, UAE. We are responsible for the personal data described here. Contact us at hello@newco.ae.
What we collect
| What | When |
|---|---|
| Name, email, company, WhatsApp number | When you take the assessment, book a call or start a plan online |
| Your assessment answers: role, industry, team size, tasks, hours and goals | When you take the free assessment |
| Booking details: the time you pick and any notes | When you book a call or kickoff |
| Payment status and amount (never your card details) | When you pay a set-up fee online |
| Emails and messages you send us | When you contact us |
| Basic technical data: IP address, browser, pages requested | When you visit the site, kept in server logs for security |
We use no advertising or tracking cookies. The only cookie we set is a sign-in cookie for our own staff dashboard. Your browser may keep your assessment answers on your device so you can come back to them.
How we use it
- To reply and prepare for your call, including a draft time map and a short written summary of your answers.
- To book calls and take payment of set-up fees.
- To provide the service if you become a client, under our contract with you.
- To keep the site secure and prevent abuse.
- To meet legal duties, such as keeping accounting records.
We rely on your consent when you send us your details, on the steps needed to enter into or perform a contract with you, and on our legitimate interest in running and protecting our business. You can withdraw consent at any time.
AI and your assessment
When you finish the assessment, your answers are sent to an AI provider (currently Anthropic) to write a short summary for you and for us. The provider processes them under business terms that don't allow it to train its models on them. No decision about you is made automatically.
Who we share it with
Only service providers who help us run the business, under contracts that protect your data:
| Provider | Why |
|---|---|
| Our website host | Runs this site and stores enquiries |
| Cal.com | Booking calls |
| Stripe | Taking set-up payments |
| Our email provider | Sending and receiving email |
| Anthropic | Writing your assessment summary |
Some of these providers process data outside the UAE, for example in the European Union or the United States. Where they do, we rely on contractual safeguards that protect your data to the standard required by UAE law. We may also share data if the law requires it. We never sell personal data.
How long we keep it
- Enquiries and assessment answers: up to 24 months after our last contact, unless you become a client.
- Client records: for the length of our contract, then as long as the law requires for accounting and tax records.
- Server logs: up to 90 days.
Your rights
You can ask to see the personal data we hold about you, correct it, delete it, restrict or object to how we use it, or receive a copy to take elsewhere. Email hello@newco.ae and we'll reply within 30 days. If you're unhappy with our answer, you can complain to the data protection authority that applies to you.
Security
We use encrypted connections, access limited to the people who need it, multi-factor sign-in on our accounts and keys kept in a password manager. No system is perfectly secure, so if a breach affects you we'll tell you promptly.
If you become a client
When we set up and run an assistant for your business, we handle the data it works with on your behalf, under the data processing terms in our client contract. This policy covers our website and our own relationship with you.
Children
Our services are for businesses and adults. We don't knowingly collect data from anyone under 18.
Changes
We'll update this page if anything changes, and change the date at the top.